![]() That being said, most maximalist influencers are thin and conventionally attractive. Maximalist fashion also plays with the idea of what makes a silhouette flattering, and allows more creativity, not as directly restricted by beauty standards. Each piece of clothing comes with a story of where it was sourced and what it means to you personally, everything has to “bring joy”, in a Marie Kondo fashion, and come together in a fit as an explosive boost of serotonin. The stacking of statement pieces in maximalist outfits can also be seen as a way to escape the cycle of trends in favour of self-expression. ![]() Because of the way the clothes are sourced, maximalism would then seem to be an affordable and accessible way to dress, at the counter-current of capitalist fast-fashion. Second-hand fashion and small sustainable designers are the best allies of wannabe funky fashionistas and maximalist influencers. ![]() The values of maximalism are those of reusing and recycling clothing and accessories in creative ways, countering the rapidly shrinking life cycle of fast fashion trends and items of clothing. To constitute an alternative style, a fashion movement often has to be characterised by a rejection of fashion norms, and even a societal comment in some cases. But could maximalism be considered a subculture, and not only a trend? With maximalism, every item of clothing is a statement piece, each outfit creating a fun and unique combination of patterns and shape. The rococo era, the spandex and hairspray-full 1980s… Looking East, another notable influence of the movement is the Japanese Harajuku fashion, and the work of creators like Kansai Yamamoto. Looking further back, maximalist trends have been observed for centuries, constantly alternating with minimalist styles. Many attribute the emergence of this exuberant style to the nihilistic post-lockdown mood that seems to inhabit all social media Gen Z youths, who are just looking to have some fun despite the grim environment. This summer, maximalism has been on everyone’s lips in the fashion world. ![]() Justine Lepage takes us through the history and influences of maximalism, the over-the-top style popularised by TikTok, where pattern-clashing and chunky accessories meet flashy colours and unusual silhouettes. ![]()
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